Public Declaration
In the first post in this overall series of blogs on “How to Sell Your Ideas,” I spoke about the human tendency to reduce cognitive dissonance by changing one’s beliefs to make everything fit together neatly. Robert Cialdini’s tool of public declaration is...
Social Proof
Most people feel more comfortable adopting something if others are already doing it as well. This is social proof that it is a good idea. This bias to what others are already doing can cause a problem for new ideas. The work around for this is to discover things that...
Welcome to WordPress. This is your first post. Edit or delete it, then start writing!